Signing Ceremony with Rompin Intergrated Pineapple Industries Sdn. Bhd.


The Pinespple Festival 2013 is being held at Amphitheatre of the KL Tower on 31 Aug 2013. our Agriculture and Agro-based Industries Minister Datuk Seri Ismail Sabri Yaakob, who launched the event. at the launch, Ismail Sabri also withnessd the signing of an agreemnet between local company Rompin Intergrated Pineapple Industries Sdn Bhd and Agrofresh Holdings Berhad, for a supply of fresh MD2 pineapples and tropical fruits to China for 10 years.

The contract worth RM300mil is the latgest export of tropical fruits from Malaysia so far in terms of value.



Message by Cong Guichang

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(Vice President of DaShang Group, China)

First and foremost, I would like express my sincerely appreciation towards the warm reception from Agrofresh Holdings Berhad and it’s members!

Dashang Group is the largest chained retailer group in China, having it’s headquarter located in Dalian City, one of the most important trading ports in Northeast China.

The group is currently operating more than 200 shopping malls, shopping centres, wholesaling markets and community outlets in 70 cities from 17 provinces. With annual sale revenue of RMB 131 billions in 2012, Dashang Group has been recognized as the first Chained Retailer in China exceeding RMB 100 billions annual business revenue. This achievement has also enabled the group being awarded as the Most Efficient and Outstanding Enterprise in China.

For the past 20 years, we have been very lucky to build up a strategic partnership has successfully conquered 50% of the banana market in China with 160 million boxes a year.

Today, it is my great pleasure to be invited by our new partner Agrofresh Group, Malaysia for this signing of a Purchase Agreement to consistently supply quality bananas and other tropical fruits to Dashang Group. We hope this relationship will be further strengthened for the years to come.

Thank you.

MAHA 2010 Expo


Date : 23 Nov ~ 02 Dec 2010

Following the success of MAHA 2006, Malaysia is once again set to host the region’s largest exhibition showcasing the latest Technologies and Innovations in the Agriculture, Agro-Based, Horticulture and Agrotourism Industry – Malaysia, Agriculture, Horticulture and Agrotourism Exhibition 2010 (MAHA 2010). Hosted by the Ministry of Agriculture (MOA)and Agro-Based Industry and organised by Federal Agricultural Marketing Authority (FAMA).

  • Awarded by The Malaysian Book of Records as the Largest Exhibition in Malaysia.
  • MAHA is the largest industry gathering in the South East Asia region.


Welcome to AgroFresh Holdings


AgroFresh Holdings Berhad (AFHB) and its subsidiaries are involved in the full value chain of the agriculture based industry specializing in Cavendish bananas. Established in 2009, Agrofresh Holdings Berhad represents a group of companies involving in R&D, seedlings, plantation, packaging, trading, export, wholesaling of bananas and other tropical fruits produce to China, Europe and the Middle-Eastern countries.

Agrofresh Holdings Berhad (AFHB) has had a modest start in the plantation industry where it all began in Indonesia, Thailand and Philippines. We are aggressively expanding our plantations by acquiring a lot of land in the Indonesian region.

AFHB believes that with its strategic components and knowledge, it will set the stage for sustainable growth in the coming years while ensuring that it stays competitive in the plantation industry.